A business model design starts with the selection of a customer segment to which your business can add value.

This is not responding merely to “customer needs” but really investigating what your customers are doing and how you can improve the value they obtain from their products and services.

You have to understand what jobs your target customers need doing.

Having decided how you provide value to your customers then you need to design how you derive your value from that process and protect it from competition.

That is defined in the Profit Model and we deal with that too if required.

Customers are developing and changing all the time particularly now that we have been through such extraordinary times, so finding out how they have changed and how that affects your business is a key activity.

LCEOS can help with a series of “Reality Checks” that will reaffirm the validity of your customer base or identify the areas that need “repair”.

We will focus on acute issues that need immediate action.